In the summer of 2009, creator Johan G. Estrella and a group of friends-Alex, Ariel and Justin, formed a partnership to produce apparel designs that was a reflection of their personalities, neighborhoods and cultural identities. Inspired by a New York Knicks Noche Latina Jersey, the first design was released out of a local shop (Nostylgia) on Dyckman Street in Uptown Manhattan.

Johan and his brother Raul Roquel relaunched the concept in September 2012 and founded The Nueva York ACP Group. The duo conceptualized and produced creative initiatives across multiple platforms, gaining national and international attention for their apparel line.

Almost 10 years after the first release, Johan rebranded the concept as acpg, a creative lifestyle brand that celebrates culture through the production of music and art ventures and the design of streetwear apparel.

Our goal is to design compelling products and realize exceptional content, with style, quality and authenticity.