acpg is a creative lifestyle brand and independent record label. Our goal is to realize exceptional content, curated with style, quality and authenticity.

In the summer of 2009, a group of friends-Alex, Ariel, Justin, and Johan, formed a partnership to produce apparel designs that reflected their personalities, neighborhoods and cultural identities. Inspired by a New York Knicks Noche Latina Jersey, the first apparel design was released from a local shop on Dyckman Street in Uptown Manhattan (Nostylgia). Johan Estrella and his brother Raul Roquel relaunched the concept in September 2012. The duo conceptualized and produced creative initiatives across multiple platforms, gaining attention for their apparel designs across New York City.

Almost 10 years after the first release, in 2018 the business project was modified and re-established to acpg (art, culture, progress, group), founded by creator Johan G. Estrella and inspired by his love for arts and entertainment.