In the summer of 2009, a group of friends-Alex, Ariel, Justin, and creator Johan, formed a partnership to produce apparel designs that was a reflection of their personalities, neighborhoods and cultural identities. Inspired by a New York Knicks Noche Latina Jersey, the first design was released from a local shop on Dyckman Street in Uptown Manhattan (Nostylgia).
Johan Estrella and his brother Raul Roquel relaunched the concept in September 2012 and founded The Nueva York ACP Group. The duo conceptualized and produced creative initiatives across multiple platforms, gaining attention for their apparel line. Almost 10 years after the first release, in 2018 the concept was rebranded as acpg.
acpg is a creative lifestyle brand and record label with event production and retail functions. Our goal is to realize exceptional content and design compelling products, with style, quality and authenticity.
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