It was all a dream…


Growing up between Harlem, Washington Heights & Inwood in uptown Manhattan. Alex, Ariel, Justin and Johan, saw the need for apparel and design that reflected their culture and community, with a personal touch.

In 2008, they began designing apparel, and inspired by a New York Knicks, Noche Latina jersey, they launched the "Nueva York" design series in the summer of 2009, out of a mom and pop sneaker and apparel shop named Nostylgia, on Dyckman Street. 

In 2012, brothers Raul Roquel and Johan Estrella relaunched the project, under The Nueva York ACP Group umbrella. They developed and implemented creative initiatives across multiple platforms, gaining national and international attention for their apparel designs. Their work has been spotted in the hands of award winning influencers and tastemakers.

In 2018, Johan Estrella created acpg steering the brand in a new direction. acpg, stands for “art, culture & progress group” and is a music and art lifestyle brand that works with artists, designers, musicians, photographers, filmmakers and writers to create compelling concepts, with quality, style and authenticity.