In the summer of 2009, creator Johan G. Estrella and a group of friends-Alex, Ariel and Justin, formed a partnership to produce apparel designs that was a reflection of their personalities, neighborhoods and cultural identities. Inspired by a New York Knicks Noche Latina Jersey, the first design was released out of a local shop (Nostylgia) on Dyckman Street in Uptown Manhattan.

Johan and his brother Raul Roquel relaunched the concept in September 2012 and founded The Nueva York ACP Group. The duo conceptualized and produced creative initiatives across multiple platforms, gaining attention for their apparel line. Almost 10 years after the first release, Johan rebranded the concept as acpg.

acpg is a creative lifestyle brand with record label, event production and online retail functions. Our goal is to realize exceptional content, with quality, style and authenticity.